Why Brands in 2026 Are Hiring UGC Creators Instead of Traditional Actors
Introduction Open Instagram or YouTube today, and you will notice something interesting. Ads don’t look like ads anymore. They look like normal people talking to the camera. That’s because in 2026, brands are shifting from hiring traditional actors to UGC creators (User-Generated Content creators). At Kaalia, after analysing brand campaigns across India, we found a […]